Tips For Making a Website Mobile-Ready and Mobile Friendly

The Big Change is already upon us: Google has rolled out its mobile first algorithm in search results, listing the mobile version of websites first before anything else.

According to more than half of search results are carried out through mobile devices like smartphones and tablet PCs, it’s essential for websites to have their websites locked and loaded for mobile devices.

While people still use the Internet using their PCs and Macs, a lot more traffic is coming in from devices with limited screen space, and Google has noticed this big change for a while now.

Obviously if you have a website that hasn’t been adjusted to be more mobile-friendly, your website is going to look downright awkward on the screen of a mobile device.

The margins would be off, the navigations buttons would be too small, and the text wouldn’t be wrapped properly for easier screen reading.

If this sounds like your website, then you definitely need to make some essential upgrades on your website. Here are some essential tips for making a website mobile-read and mobile friendly:

  1. Apply Material Design Principles
material design
Sharing economy and smart consumption concept. Vector illustration in flat style.

Material design is a language set forth by Google that enables websites to automatically resize and adjust to the screen size and capability of the device opening the website. It makes websites snappier, easier to load, and easier to use on mobile devices.

And it is currently one of the biggest hurdles that webmasters and owners of online properties have to contend with as the application of material design concepts automatically boosts a website’s usability according to the search giant’s criteria.

According to Google, the idea behind material design is the interaction of ink and paper, but on an advanced degree, digitally.

Basically, the design makes use of grids, shapes, lines and shadows to show the user where they can press the screen and interact with the Web page. But unlike ink and paper, the design is of course more malleable, and can be used in such a way that there is absolute ease and sense in the design of each Web page.

Google found it necessary to upgrade to material design in 2014 because of the inevitable rise of mobile devices for surfing the Internet. Also known as “flat design,” material design attempts to wave at the interface of mobile phones and tablets that aren’t designed for wide screens.

Maximizing the space on the screen, making buttons more visible and making text, images, and videos more appropriately positioned on the screen are just some of the things aims of material design.

  1. Forget About Hidden Sections and Pop-Ups

avoid pop ups

Webmasters add hidden sections to websites because they want to make the page look neater. The problem is that Google is going to totally ignore those rollover sections, so make sure that you vaporize these sections as soon as possible.

All the text and images on each page should be 100% visible for both desktop and mobile users. Expandable sections can just be additional pages on the websites, and it’s best to make buttons more functional – don’t use them to hide text or images, either.

  1. Focus On Ease of Use

user friendly website

Ease of use means people are able to find what they need on your website and your website cooperates with the user.

By cooperate, we simply mean that the website doesn’t give the user a hard time with navigation, and he can easily find what he needs. Higher ease of use in a website equals higher dwell time, and Google’s RankBrain, or its machine learning system, will notice that immediately.

Because users tend to jump from one website to another when they are unsatisfied with what they from previous websites, staying in one website for at least three minutes and ten seconds on the average means the website is at least offering something that needs to be read for at least that amount of time.

Of course, people stay on websites for much longer periods of time, especially when they are looking for specific information. The three minutes and ten seconds we mentioned refers only to the general average dwell time on top ranking search results. The aim of course is to keep traffic on your website for as long as possible.

To make sure that your website is doing its best to please users, it would be great if you can use mobile friendly test tools to analyze your main page and all associated pages. These test tools can give you a general idea as to how to tweak your website to make it more accessible to people who are using mobile devices to surf the Web.

Of particular importance after this type of website test are the resources that didn’t load properly when the testing website does a quick scan. Errors like “page only partially loaded” can mean that your website is still more optimized for PC users and not for mobile devices.

PCs can easily load mobile-friendly pages, but mobile devices, due to the limitations of their screen space and the fact that they don’t use all of the resources available to PCs, won’t be able to load a PC-friendly website to user satisfaction unless the website has a mobile-friendly version.

  1. Add More Videos, Please

add videos

The Internet in general is hungry for videos. That’s why smaller companies like Daily Motion and Vimeo are still rocking with videos, even if YouTube has obviously dominate video streaming for more than a decade now. According to the experts, video is set to dominate the world of online content by as much as 80% in the coming years.

It’s also important to note that YouTube, the video streaming service is actually also a search engine in its own right, and is even more popular than Microsoft’s Bing search engine. Google has really dominate the field of search and there’s really no end in sight for the tech giant. Optimizing your websites for Google and YouTube would be your best possible decision this year and beyond.